Better Business Analysis can help you shape products and services that delight your customers, and help you put in place the supporting business operations to deliver these.
Design new and improved products and services
Understand what customers truly need from your products or services, and shape your offering to match.
Better Business Analysis can help you explore the needs of your customers, craft attractive value propositions to meet these. You’ll discover customers’ physical, emotional, or social needs, and how these are currently being met (if at all!). Through creative thinking and ideation sessions, I’ll help you identify product or service features that will address these needs, delight your customers, and provide a competitive offering.
Even the very best products and services are of no use if the business isn’t able to provide these effectively. Better Business Analysis can work with you to identify risks or capability gaps, and to explore how these can be tackled.
Enhance your customers’ experience
Examine services from the perspective of your customer to reveal improvement potential.
Understanding how customers feel about touchpoint experiences or outcome quality is key. Better Business Analysis can help you unlock valuable insights through Customer Journey Mapping and exploration of different customer personas. Your service may be falling short at a key “moment of truth”, or may be failing to address the needs of a particular group.
Better Business Analysis can also help you explore ways to address any gaps or issues identified in ways that align with your wider business strategy.
Scale your business operations
Make the most of your organisation’s strengths and overcome barriers to growth.
Many smaller organisations reach a pivot point where future growth requires a step-change in operational capabilities and process maturity. Better Business Analysis can help identify and prioritise changes within your value chain and supporting operations, including governance needs, automation opportunities, and performance management approaches.
If you’d like to know more…
If you’d like to talk about how Better Business Analysis can help you, please do get in touch for an informal chat.